Exclusive: Double Vision Partners with RisingJoy to Produce Microdramas for 'The Bridge'

Malaysian production company Double Vision has announced a strategic collaboration with microdrama distributor RisingJoy, marking its foray into the rapidly growing short-form content market. As part of the deal, Double Vision will take a minority stake in RisingJoy, a company founded by Cassandra Yang and Ricky Ow.

The partnership designates Double Vision as RisingJoys first official production partner for microdrama projects. The collaboration was revealed at the Asia TV Forum and Market in Singapore.

RisingJoy manages a library of over 500 hours of short-form content in Chinese, Korean, Japanese, and English, distributing to more than twenty countries across Asia, Europe, the Middle East, North Africa, and South America. The company plans to launch RJoy, a co-branded streaming platform highlighting curated microdrama content. Since its 2021 inception, RisingJoy has focused on working with established regional operators to deliver co-branded microdrama services, combining its content expertise with partners existing platforms and audiences.

Double Vision brings 40 years of experience producing drama for Malaysian and wider Asian markets, including adaptations of The Bridge and Liar. Beyond content creation, Double Vision will support RisingJoys international expansion with services including music licensing, format documentation, adaptation support, and local production in key territories.

CEO Min Lim commented, I have long respected the work Cassandra and Ricky have done in building quality microdrama content and taking it to audiences worldwide. Investing in RisingJoy at this pivotal moment is extremely exciting. Lim added that Double Visions production capabilities will help accelerate RisingJoys growth trajectory. The company has several major international productions planned for 2026.

Yang described microdrama as having evolved from a niche curiosity into a global phenomenon, noting that the partnership positions RisingJoy to capitalize on this growth. Double Visions investment, production expertise, and international experience are key to helping RisingJoy achieve its global ambitions, she said.

This agreement follows Double Visions recent co-production deal with ABS-CBN and Astro Shaw to develop three new drama series over the next two to three years. The slate includes a reboot of the 2008 Filipino-Malaysian co-production A Time for Us, alongside the crime thriller Besa and the YA sci-fi series Habitat.

Analysis: Double Vision's Strategic Move into the Microdrama Market

The recent collaboration between Malaysian production company Double Vision and microdrama distributor RisingJoy marks a significant strategic move as Double Vision enters the rapidly growing short-form content market. By taking a minority stake in RisingJoy, the company gains an influential position in the evolving microdrama space, capitalizing on the expanding demand for bite-sized, high-quality content.

The partnership underscores the increasing global prominence of microdrama, with RisingJoy managing over 500 hours of content in multiple languages, including Chinese, Korean, Japanese, and English. The launch of their co-branded streaming platform, RJoy, is a pivotal step in expanding the genre's reach across diverse international markets. This collaboration positions both companies to leverage their strengths—RisingJoy’s content expertise and Double Vision’s extensive production experience in Asia—to meet the growing appetite for short-form entertainment.

Double Vision, known for its successful drama productions like "The Bridge" and "Liar," brings over 40 years of experience to this deal. Their role as RisingJoy’s first official production partner adds credibility and the capacity to enhance microdrama's quality, ensuring greater visibility on the international stage. CEO Min Lim’s enthusiasm for the partnership further highlights the exciting potential for accelerated growth in the microdrama sector.

RisingJoy’s co-founder Cassandra Yang's observation that microdrama has evolved from a niche genre into a global trend points to a broader shift in content consumption patterns. The partnership not only strengthens RisingJoy’s position in the market but also provides Double Vision with an entry into a space that could define the future of on-demand entertainment.

With international productions lined up for 2026, both companies seem poised to capitalize on this growth, proving that microdrama is more than just a passing trend—it's a sustainable model for content creation in the digital age.

Sources:

• ‘The Bridge’ Producer Double Vision Partners With RisingJoy in Microdrama Push (EXCLUSIVE)

Author: Olivia Parker
Olivia Parker is a journalist and editor with over 8 years in media. She focuses on culture, arts, and social issues, skilled in feature writing and critical reviews.