Made in America: David Muir visits Van Leeuwen Ice Cream shop and samples flavors

As part of ABC News Made in America Christmas series highlighting small businesses nationwide, anchor and managing editor David Muir visited Van Leeuwen Ice Cream in New York City to try a variety of flavors crafted across the U.S. during the holiday season.

Located just a short walk from ABC News headquarters, Muir stopped by the SoHo shop to see firsthand how these handcrafted ice creams are made. He was welcomed by the co-founders, Ben Van Leeuwen, Pete Van Leeuwen, and Laura ONeill.

Van Leeuwen Ice Cream began in 2008 when the trio purchased an old USPS truck and sold ice cream directly on the streets of New York City. Their popularity quickly grew, leading to more trucks and, in 2010, the opening of their first storefront in Brooklyns Greenpoint neighborhood. Today, the brand operates over 100 locations nationwide and ships across the country.

The shop relies on ingredients sourced from farmers all over the United States. Pete Van Leeuwen shared with Muir that their Totem strawberries come from Oregon, praising them as the best he has ever tasted for their strawberry ice cream.

"Flavors made in America, but out of this world," Muir commented while sampling the ice cream. He enjoyed classics like mint chip and cookies & cream, as well as inventive options like mango sticky rice and Earl Grey tea, noting that theres something for every palate.

Ben Van Leeuwen revealed the key to their rich and creamy ice cream: high-quality ingredients, plenty of cream, and a generous amount of eggs. The perfectly shaped scoops Muir admired come from American-made Zeroll Ice Cream Scoops, praised for their innovative design and functionality.

To explore the craftsmanship behind the scoops, World News Tonight visited Zerolls factory in Avondale, Pennsylvania, just outside Philadelphia. Established in 1935, Zeroll employs over 50 workers who produce scoops filled with special oil that transfers warmth from the hand to the ice cream, ensuring smooth, effortless scooping even for the hardest ice cream.

Executives at Zeroll emphasized the pride in manufacturing products in the U.S., noting the dedicated team and long-standing tradition behind every scoop. Combined with Van Leeuwen Ice Cream, these American-made scoops make a thoughtful treat for the holidays, perfect for those with a sweet tooth.

Commentary: A Look at the Craftsmanship Behind Van Leeuwen Ice Cream and Zeroll Scoops

As we reflect on the story of Van Leeuwen Ice Cream, it is clear that the company has come a long way from its humble beginnings in 2008. What started with an old USPS truck selling ice cream on the streets of New York City has blossomed into a nationwide operation with over 100 locations. This growth is not only a testament to the quality of their product but also to the value of locally sourced ingredients, which contribute to the distinct taste of their ice cream.

David Muir's visit to their SoHo shop offered a glimpse into the heart of Van Leeuwen's operations. The founders, Ben, Pete, and Laura, have built a brand around a commitment to quality and creativity. The use of fresh, American-grown ingredients—such as the praised Totem strawberries from Oregon—sets them apart in an industry often dominated by mass-produced options. Their willingness to experiment with bold, unique flavors like mango sticky rice and Earl Grey tea further underscores their dedication to offering something for every palate.

Equally impressive is the partnership with Zeroll, a company that has been manufacturing American-made ice cream scoops since 1935. The company’s commitment to craftsmanship ensures that each scoop serves not only as a tool but as a piece of American tradition. This attention to detail, from the rich ingredients in Van Leeuwen's ice cream to the functional design of Zeroll scoops, highlights the importance of supporting local businesses and celebrating American-made goods, especially during the holiday season.

In an age where convenience often takes precedence over quality, stories like these serve as a reminder that dedication to craftsmanship and community can still yield exceptional results. Van Leeuwen Ice Cream and Zeroll are proof that there is still room for innovation and care, even in the most unexpected of industries. For those looking for a sweet treat this holiday season, these brands provide not only a taste of America but also a taste of what happens when passion and quality come together.

Sources:

• Made in America: David Muir visits Van Leeuwen Ice Cream shop and taste tests flavors

Author: Grace Ellison
Grace Ellison is a journalist focusing on environmental issues and sustainability. She has experience publishing international reports and participating in documentary projects.