Versant's Content Strategy Revealed: True-Crime, A.I., Famous Drama IP & Wrestlers in Reality Shows

Versant, the group of cable channels and digital platforms set to spin off from Comcast early next year, revealed a fresh strategy this morning. The company introduced a new streaming initiative for MS Now, a free Fandango-based streamer, and announced acquisitions of Free TV Networks and Indy Cinema Group.

During an investor presentation, Versants President of Entertainment, Val Boreland, detailed the company's vision for both scripted and unscripted content. Boreland emphasized the importance of "recognizable IP and well-known personalities" in their upcoming slate.

On the scripted side, USA Network recently premiered the John Slattery-led adaptation of John Grishams 1995 novel The Rainmaker, already renewed for a second season. Upcoming projects include Anna Pigeon, starring Tracy Spiridakos and based on Nevada Barrs novels, scheduled for 2026, and the third season of The Ark on Syfy.

In the unscripted realm, Versant is exploring unique concepts. Everything on the Menu features WWE star Braun Strowman traveling to restaurants and sampling various dishes, produced by WWE Studios and BrightNorth Studios, with a second season likely after its finale. Oxygen continues to expand its true-crime offerings with shows like Hooters Murders and a Snapped spinoff.

E! is also venturing further into true-crime with its Dirty Rotten Scandals series, which examines controversies surrounding Americas Next Top Model, The Dr. Phil Show, and The Price is Right. Executives Cori Abraham and Blake Levin shared at Content London that they have received multiple pitches for AI-driven dating shows and remain open to AI-focused content development.

Boreland stressed that pitches for E! must align with the networks brand, favoring celebrity-centered or nostalgic concepts rather than conventional dating shows. The company seeks engaging hosts with distinct personalities, highlighting June Squibb of Killer Grannies and Alan Cummings of A Killer Among Us as examples.

Versant also outlined plans for Fandangos new ad-supported streaming service, Fandango at Home, set to launch in the latter half of next year with original programming and content from its extensive library. Boreland noted that linear networks will help drive audiences to this AVOD platform.

Additionally, the company recently secured a major licensing deal with a top streamer following its split from NBCUniversals Peacock, expanding its distribution opportunities. Boreland commented that Versant now has greater freedom to invest in content and experiment rapidly, moving beyond its former status within NBCUniversal.

Author: Gavin Porter