Parents left with financial losses after baby store closes

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  • Last update: 11/30/2025
  • 2 min read
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A woman from Huntingdon, Cambridgeshire, revealed she had lost several hundred pounds after a baby products retailer went out of business. Karen Betts discovered that the company, mybaby, had ceased trading when she followed up on the delivery of a 600 pram she had ordered in August for her daughter.

The firm's out-of-office email explained that "due to insolvency," the business, which opened in 2020 and had stores in Cambridgeshire and Norfolk, could not process orders or provide refunds. Ms Betts, whose daughter is now 34 weeks pregnant, expressed frustration, noting that other expectant parents could face the same problem.

Ms Betts and her daughter, Caprice, purchased the pram from mybaby's Peterborough store, expecting delivery by late November. She said she tried contacting the store after returning from holiday, but received no response by phone and only the insolvency notice via email.

The message instructed customers to reach out to their bank or card provider to explore chargeback or Section 75 claims. The store's website has since gone offline, though their TikTok shop remains active.

Ms Betts is now urgently looking for a replacement pram for her daughter, a pharmacy technician at Hinchingbrooke Hospital. "Finances are already tight, so having to pay again is unfair for expectant mothers," she said.

Other customers have been affected as well. Chris McMaster and Natalie Davis from Lowestoft, Suffolk, ordered 1,100 worth of baby items from the Norwich branch for their baby due in January, but six weeks later, they had received nothing but the insolvency notification. Ms Davis reported repeated unanswered calls, while Mr McMaster described their frustration: "We paid, received nothing, and are extremely angry."

The company's three shops in Peterborough, Haslingfield, and Bowthorpe, Norwich, are now closed. mybaby, registered in Crowland, Lincolnshire, has been contacted for comment.

Addition from the author

Analysis of the mybaby Retailer's Collapse: Impact on Customers

The recent insolvency of the baby products retailer mybaby has left many customers, including Karen Betts from Huntingdon, Cambridgeshire, facing significant financial loss and frustration. Betts, who had ordered a £600 pram in August, found out that the company had ceased trading when her delivery failed to arrive. Her situation is not unique—several other customers have reported similar experiences, including missed deliveries and unprocessed refunds, all following the company's sudden closure.

The firm's abrupt closure has left customers with no recourse for reimbursement. According to an email from the company’s out-of-office response, the business ceased operations due to insolvency, and customers are instructed to seek chargebacks or Section 75 claims through their bank or card provider. However, this process may be difficult and time-consuming, especially for expectant parents already dealing with financial constraints.

As mybaby’s physical stores in Cambridgeshire and Norfolk are now closed, and its website is offline, it is evident that the collapse of the business has left many families without essential products for their newborns. The company's presence on platforms like TikTok also raises questions about the transparency and accountability of businesses operating through multiple channels. For customers like Betts, who is now urgently seeking a replacement pram for her daughter, the situation represents an unfair financial burden at an already stressful time.

The broader impact of this collapse is likely to be felt not only by those directly affected but also by other small businesses in the retail sector. This case highlights the risks that consumers face when shopping with newer or smaller companies, especially those operating in specialized sectors like baby products. It serves as a reminder of the importance of consumer protection and the need for businesses to maintain transparency, even in the event of financial difficulties.

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Author: Sophia Brooks

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