Sara and Erin Foster Laugh About Their WikiFeet Ratings and Awards Circuit Run During Acceptance of Launch of the Year Award at the 2025 FNAAs

Sisters Sara and Erin Foster, founders of Favorite Daughter, were honored with the Launch of the Year Award by Gayle King at the 2025 Footwear News Achievement Awards, held Wednesday at Cipriani 25 Broadway in New York City. The duos award acceptance highlighted their signature humor and close rapport.

King opened the ceremony by celebrating both women and their shoes, stating, I love intelligent, stylish, confident women. And I love the same qualities in shoes. Tonight, we celebrate both. Wearing a full ensemble from Favorite Daughter, King praised the brand for blending fashion with comfort, noting the collection of boots, pumps, flats, loafers, and sneakers that prioritize comfort with a capital C.

During their speech, Erin Foster expressed admiration for King, saying, Gayle, you are an icon. We are thrilled to even share the same space with you. She then added a humorous touch: Receiving this award is special, not only because we take pride in launching Favorite Daughter shoes, but also because weve lost so many awards this year. Sara Foster chimed in, referencing their Netflix series Nobody Wants This, remarking, Emmys, Golden Globes, Critics Choice weve really been busy on the awards circuit.

Sara also addressed the challenges of maintaining a fashion brand, reflecting, Starting a brand five years ago was exciting, but keeping it running is a whole different challenge. Both sisters emphasized their hands-on involvement, with Erin noting, No detail is too small; we are deeply involved in every aspect of our business.

The Fosters acknowledged the support of business partners, highlighting their collaborations with Centric Brands, which helped launch Favorite Daughter, and Caleres for their recent shoe line. Sara Foster remarked, Partnering with Jason Rabin and the Centric team was the smartest move, and teaming with Caleres for our shoes was another smart decision.

The sisters infused comedy throughout their remarks. Erin joked about the website WikiFeet, revealing, I checked both of our ratings today: Saras feet have a 4.89 out of 5, and mine scored 4.94. Just thought the room should know. They concluded by thanking everyone and playfully asked the audience to help boost Saras WikiFeet rating.

The 2025 FN Achievement Awards, often dubbed the Shoe Oscars, celebrated industry leaders, emerging talent, and philanthropic contributions. Last year, Sara Blakelys Sneex brand received the Launch of the Year Award. The 2025 ceremony was supported by Caleres, Listrak, Nordstrom, Skechers, Vibram, and Wolverine Worldwide.

Author's Commentary: The Foster Sisters' Award and the Growth of Favorite Daughter

The recognition of Sara and Erin Foster with the Launch of the Year Award at the 2025 Footwear News Achievement Awards is not only a celebration of their brand, Favorite Daughter, but also a reflection of their unique ability to merge style with practicality. Receiving such an award, presented by Gayle King, underscores the hard work and ingenuity they have invested in creating a footwear line that balances fashion with comfort—something the industry has long been in search of.

As they humorously noted during their speech, the journey to launching a brand is filled with highs and lows, but keeping it operational and successful is a far greater challenge. Their candid acknowledgment of the difficulties they face behind the scenes shows that even successful entrepreneurs encounter hurdles along the way. What stands out, however, is their hands-on approach and commitment to every detail of their business. From design to production, the Fosters’ involvement in all aspects speaks to their dedication to making Favorite Daughter a long-lasting brand.

Their collaboration with Centric Brands and Caleres was also mentioned, marking a pivotal moment in their business strategy. These partnerships have been key to expanding the brand's reach and securing a place in the competitive footwear market. The inclusion of humor in their acceptance speech further solidifies the Fosters' personality-driven approach to business. Whether it's joking about WikiFeet ratings or lightheartedly thanking their supporters, they continue to maintain a relatable and grounded presence, which has undoubtedly contributed to their appeal.

Ultimately, the 2025 FN Achievement Award recognizes the culmination of years of hard work, innovation, and a shared vision between Sara and Erin Foster. Their ability to navigate the competitive landscape with humor, humility, and style positions them for continued success in the footwear industry, and it will be exciting to watch their brand evolve in the coming years.

Sources:

• Sara and Erin Foster Joke About Their WikiFeet Ratings and Awards Circuit Run While Accepting the Launch of the Year Award at the 2025 FNAAs

Author: Ethan Caldwell
Ethan Caldwell is an experienced reporter with 10 years covering international news. He specializes in politics and economics, with strong investigative journalism and analytical writing skills.