Variety and CNN's 'Actors on Actors' Season 23 Sets New Franchise Record With Almost 247 Million Social Video Views

The 23rd season of Variety and CNN's 'Actors on Actors' series has set a new record, reaching almost 247 million views across social media platforms. This achievement makes it the most successful social media campaign in the franchise's history, surpassing last year's Oscars season performance.

The 23rd season of the Actors on Actors series, presented by Variety and CNN, has achieved a new milestone, becoming the most successful social media campaign in the franchise's history, particularly during the Oscars season. The series, known for pairing actors together to engage in deep conversations about award contenders, garnered nearly 247 million views across various social media platforms such as TikTok, Instagram, Facebook, and X.

This impressive figure surpasses the viewership achieved in the previous Oscars season rollout for the series, cementing its dominance in entertainment-related content. The campaign, spearheaded by Varietys social media team under the leadership of Antonio Ferme and Harper Mays, with support from Online Managing Editor Zack Sharf, has become a pivotal moment in the entertainment industry's social media landscape.

Ramin Setoodeh, co-president and co-editor-in-chief of Variety, highlighted the significance of the series in the entertainment media space. "Actors on Actors remains one of the most influential franchises in magazine journalism," Setoodeh remarked. "We are thrilled that audiences around the world continue to connect with the series, and we are grateful to our partners at CNN for helping expand our reach."

This season's episodes were moderated by a team of expert journalists including Daniel DAddario, Chief Correspondent; Matt Donnelly, Senior Entertainment and Media Writer; and Selome Hailu, Entertainment Writer. The executive producers of the series included Setoodeh, Donna Pennestri, Amy Entelis, and Roxanna Sherwood, with Nicholas Stango, Katie Adler, and Ryan Robinson serving as supervising producers. Georg Kallert and Rob Schroeder were credited as producers for the season.

Season 23 Pairings

The season featured numerous high-profile pairings, including:

• Ariana Grande (Wicked: For Good) and Adam Sandler (Jay Kelly)
• Julia Roberts (After the Hunt) and Sean Penn (One Battle After Another)
• Jonathan Bailey (Wicked: For Good, Jurassic World Rebirth) and David Corenswet (Superman)
• Dwayne Johnson (The Smashing Machine) and Brendan Fraser (Rental Family)
• Gwyneth Paltrow (Marty Supreme) and Jacob Elordi (Frankenstein)
• Cynthia Erivo (Wicked: For Good) and Hugh Jackman (Song Sung Blue)
• Sydney Sweeney (Christy) and Ethan Hawke (Blue Moon)
• Stellan Skarsgrd (Sentimental Value) and Alexander Skarsgrd (Pillion)
• Michael B. Jordan (Sinners) and Jesse Plemons (Bugonia)
• Kate Hudson (Song Sung Blue) and Jeremy Allen White (Springsteen: Deliver Me From Nowhere)
• Oscar Isaac (Frankenstein) and Teyana Taylor (One Battle After Another)
• Colin Farrell (Ballad of a Small Player) and Jessie Buckley (Hamnet)
• Jennifer Lawrence (Die My Love) and Leonardo DiCaprio (One Battle After Another)

Each episode continued the series' tradition of providing unique insights into the world of award-season favorites, allowing audiences to hear directly from actors about their craft, their experiences, and the projects they are most passionate about. The success of season 23 further solidifies the Actors on Actors series' status as a leading franchise in entertainment journalism.

Sources:

• Variety
• CNN
• Deadline
• Variety and CNN’s ‘Actors on Actors’ Season 23 Breaks Franchise Record With Nearly 247 Million Social Video Views