Grand Rapids to welcome new barber school

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  • Last update: 02/28/2026
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A new barber school is opening on the East Beltline in Grand Rapids, marking the city's first institution of its kind. This facility aims to meet the growing demand for skilled barbers in West Michigan, offering a year-long program to help students develop both cosmetology and barbering skills.

Grand Rapids to welcome new barber school

A new barber school is set to open on the East Beltline in Grand Rapids, marking the city's first-ever institution of its kind. This new facility aims to fill a significant gap in the local beauty industry and will offer a crucial resource for aspiring barbers in the West Michigan region. The opening of this school comes as a welcome development for the local community.

The Need for a Local Barber School

John Smith, the business manager at Reflections Salon & Suites, expressed his excitement regarding the establishment of the barber school, highlighting its importance for the region. Smith, a regular client at the salon, shared his appreciation for the impact the new school will have on the local community. “It’s a long-awaited addition to the area,” Smith noted. He also shared a personal anecdote, stating, “I enjoy coming in here. He just makes you feel special. I probably get my hair cut every two and a half weeks. As you can see, over the years, it’s not a lot up there, but he still keeps it tight. You get more than just a haircut or a curl or whatever the style. It’s family.”

Jeremiah White: A Passion for Barbering and Community

The new barber school is being launched by Jeremiah White, also known as Jerry, a local entrepreneur with deep roots in Grand Rapids. White’s connection to the barbering and salon industry goes back to his childhood, as both his aunt and uncle were involved in the business. His aunt owned a salon, while his uncle ran a barbershop, which inspired his passion for the craft. White, who was born and raised in Grand Rapids, explained, “I love this. It’s an experience that’s part of our history. It’s generational.”

To emphasize the strong cultural ties to barbering, White pointed to a mural created by local artist DeAnthony Carter. The mural, which is displayed outside the suites, captures the rich history and significance of barbershops and salons within the Black community of Grand Rapids. White believes that the new barber school will play a key role in preserving this tradition while introducing a new generation to the profession.

From Education to Barbering

White’s career path into the beauty industry was not linear. Initially, he pursued a career in education, but his passion for cosmetology eventually led him to make the switch. Reflecting on his career shift, White said, “I got there and I was like, ‘There are my cousins. Those are my people.’” Despite his enthusiasm for the field, White was surprised to discover the lack of barber schools in Grand Rapids. “For Grand Rapids to be the second-largest city in Michigan, you would think there would be a barber school here, but there’s not,” White remarked. He explained that many local barbers are actually trained as cosmetologists rather than formally trained barbers. As a result, aspiring barbers in Grand Rapids often have to travel to Lansing or Kalamazoo to attend one of the few barber schools in the state.

Filling the Gap in Barber Education

With over 30 years of experience in the beauty industry and more than 20 years of managing Reflections Salon & Suites, White is now focusing his efforts on education. His new venture will be the first barber school in Grand Rapids, slated to open this spring. White hopes the school will help students build confidence in their abilities and develop their natural talents. “If you build confidence in people and work on the gifts that God gave them, they’re going to soar,” he said, emphasizing the importance of nurturing students’ potential.

What to Expect from the New Barber School

The barber school will offer a year-long program that will provide students with both cosmetology and barbering skills. White is eager for the first class to begin this spring, allowing local students to receive a well-rounded education in the trade without the need to travel to other cities. The school will offer an accessible and professional route for individuals to pursue a career in barbering, meeting the growing demand for skilled barbers in the region.

How to Enroll

If you're interested in enrolling in the new barber school, visit the Reflections enrollment page for more information and to sign up for the upcoming program. This will be an excellent opportunity for aspiring barbers in Grand Rapids and the surrounding area to gain valuable training and start their careers in the beauty industry.

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Author: Benjamin Carter
Benjamin Carter is an author and analyst who writes on political and economic trends. He is skilled in interviewing and statistical analysis.

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