CAA Hires Digital Media Expert to Strengthen Creators Division

Greg Goodfried, a veteran in digital media, has become an agent at Creative Artists Agency within its Creators division. In this new role, he will manage digital creators and podcasters while contributing to digital strategies for CAA's film, music, television, and sports clients.

Goodfried is known for co-creating LonelyGirl15, a groundbreaking online phenomenon, and co-founding EQAL, a digital content studio that collaborated with high-profile figures such as Jennifer Lopez, Bethany Frankel, and Lauren Conrad.

After selling EQAL in 2013, Goodfried joined United Talent Agency (UTA) as a digital media agent. In 2020, he partnered with TikTok star Charli DAmelio and other social media influencers before establishing DamGood Management in 2023.

Few individuals have consistently driven innovation across the digital and creator landscape like Greg, said Brent Weinstein, head of the CAA Creators division. He has been a trusted partner and friend for more than two decades, and Im thrilled to see him apply his entrepreneurial expertise and creativity to deliver impactful initiatives for our clients.

CAA Creators focuses on representing digital video and audio talents, connecting them with brand marketers, companies, and investors in the rapidly expanding creator economy that spans film, television, publishing, consumer products, and live events.

Jamie Guggenheim, formerly a manager at DamGood Management, will join Goodfried as an agent in the Creators division. Hollywood continues to seek digital innovators and influencers to enhance the entertainment industrys tech- and social media-driven ecosystem.

Notable creators represented by CAA Creators include Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas, and Liza Koshy. Over the past year, the division has signed new talents such as Dhar Mann, Jesser & Bucketsquad, Rhett & Link of Mythical Entertainment, Deestroying, and Airrack.

Author: Sophia Brooks