Melania Trump Announces Launch of Her Own Production Company Prior to $40M Amazon Documentary

Melania Trump has revealed the creation of her new film production company, Muse Films, through a post on her X account. The first project under Muse Films is a documentary about the former First Lady titled MELANIA, which she has been filming over the past year.

The documentary's distribution rights were acquired by Amazon MGM Studios for an estimated $40 million. It is scheduled for a worldwide theatrical release on January 30, 2026.

Trump introduced Muse Films quietly on November 28, posting a brief 10-second video on X. The name appears to be inspired by her Secret Service code name, Muse. She also reminded her followers of the upcoming theatrical premiere of her documentary.

This announcement was unusually low-key for a Trump family member, known for public fanfare when launching new ventures. Traditionally, Melania Trump is present at events alongside her husband, former President Donald Trump.

Currently, there are two production companies named Muse Films: one based in Europe as an Amazon subsidiary, and another in the United States, with past credits including The Virgin Suicides, American Psycho, and Spring Breakers. It remains unclear whether Melania Trumps Muse Films will be affiliated with either or operate independently.

The documentary MELANIA is the first known project of the company. Amazon MGM Studios purchased the rights for approximately $40 million, finalizing the deal just before the start of President Trumps second term. The studio described the documentary as offering unprecedented access to the 20 days leading up to the 2025 Presidential Inauguration, through the eyes of the First Lady-elect.

The film promises an inside look at Melania Trumps preparation for the inauguration, her navigation of the White House transition, and her return to public life with her family. It includes exclusive footage of key meetings, private conversations, and previously unseen locations, providing a detailed portrait of her role during this period.

Alongside the documentary, the agreement grants Amazon MGM Studios distribution rights for a multi-episode series following the film. MELANIA will be directed by Brett Ratner, marking his return to projects after facing past accusations of sexual misconduct.

Analysis: Melania Trump's Entry into Film Production

Melania Trump’s announcement of Muse Films signals a strategic move into media production, starting with a high-profile documentary titled MELANIA. The project’s acquisition by Amazon MGM Studios for an estimated $40 million underlines strong commercial interest and the perceived market value of her personal story.

The quiet launch of Muse Films contrasts sharply with the usual Trump family publicity style, suggesting a more controlled, brand-focused approach by Melania. The choice of the name “Muse,” reportedly linked to her Secret Service code name, indicates personal branding is central to the company’s identity.

It remains uncertain whether Muse Films will operate independently or align with existing companies of the same name in the U.S. or Europe. For now, the documentary and a planned multi-episode series represent the company’s first known outputs, giving viewers exclusive access to events surrounding the 2025 Presidential Inauguration from Melania Trump’s perspective.

The involvement of Brett Ratner as director adds a notable element to the project, marking his return to directing despite prior controversies. The film’s worldwide theatrical release on January 30, 2026, positions Muse Films as a serious entrant in documentary filmmaking while also reinforcing Melania Trump’s public profile post-White House.

Sources:

• Melania Trump Reveals She's Launching Her Own Production Company Ahead of $40M Amazon Documentary