Survey finds 37% of Trump voters believe cost of living is at its worst in memory

A recent survey indicates that a significant portion of President Trumps 2024 supporters are facing unprecedented financial strain in covering everyday expenses. Conducted in mid-November shortly after the elections, the poll reveals that 37 percent of Trump voters feel that the cost of living here is the highest they can remember.

This figure is slightly below the 53 percent of 2024 Kamala Harris supporters and 46 percent of Americans overall who share this sentiment.

Meanwhile, 34 percent of Trump backers believe that living costs are challenging but recall times when they were worse. This perspective is held by only 22 percent of Harris supporters. Additionally, 24 percent of Trump voters feel that the cost of living here is not bad, compared to just 1 percent of Harris voters expressing the same view.

The poll emerges amid growing concerns over affordability nationwide. Recent elections saw Democratic campaigns emphasizing cost-of-living issues, while President Trump has dismissed these concerns as a con job by the opposition. Some Republicans have voiced worry that their economic messaging may not resonate with voters, a potential hurdle as the GOP aims to maintain control of both chambers in the 2026 midterm elections.

The survey also asked Americans to identify their top national concerns. Fifty-six percent named high living costs, followed by 32 percent citing the poor state of the economy, 24 percent high taxes, 23 percent difficulties in accessing healthcare, 21 percent threats to U.S. democracy, 20 percent rising crime, and 19 percent illegal immigration. Other issues were noted by fewer than 15 percent of respondents.

Support for prioritizing the high cost of living shows little partisan divide: 57 percent of Harris voters and 53 percent of Trump voters rank it among their top three concerns.

The Politico poll surveyed 2,098 adults online between November 14-17, with a margin of error of 2 percentage points.

Analysis: Economic Strain on Trump's 2024 Supporters Amid Growing Cost-of-Living Concerns

The results of the recent survey underscore a troubling economic reality for many of President Trump's supporters. Despite strong loyalty to the Republican candidate, 37 percent of Trump voters feel that the cost of living is at an all-time high. This figure aligns with similar concerns among Democratic voters but reveals an important distinction in how these two groups perceive economic hardship.

While 53 percent of Kamala Harris supporters share the sentiment that living costs are unprecedented, only 34 percent of Trump voters acknowledge the situation as challenging but with a historical perspective. This indicates that a notable portion of Trump’s base, while feeling the squeeze, may have endured worse economic times in the past, potentially influencing their view of the current situation.

Furthermore, the marked contrast between Trump and Harris voters is evident in the 24 percent of Trump supporters who believe that the cost of living is manageable. In comparison, just 1 percent of Harris voters feel the same. This gap emphasizes a key ideological divide, where Trump’s base seems to be less pessimistic about their financial future, even in the face of rising costs.

It’s important to note that the issue of high living costs transcends party lines. A significant majority of voters, regardless of political affiliation, consider it their primary concern. This reflects broader national apprehension over affordability. The focus on living expenses in the recent election campaigns—especially by Democratic candidates—illustrates how both parties are navigating economic frustrations. However, Trump's dismissive stance, labeling these concerns as a "con job," could alienate voters who are struggling financially, including some within his own base.

As the 2026 midterm elections approach, Republicans may find themselves at a crossroads. The economic messaging that appeals to Trump voters may not have the same resonance with voters feeling the pinch of inflation and rising costs. Whether or not the GOP can adapt its rhetoric to address these widespread concerns could be a determining factor in maintaining control of Congress.

Ultimately, this survey highlights the centrality of cost-of-living issues in American politics. As the U.S. faces rising prices and economic uncertainty, politicians from both sides will need to find ways to connect with voters who feel financially squeezed. The growing anxiety over affordability could shape the future of American politics in ways that go beyond party loyalty.

Sources:

• 37 percent of Trump voters say cost of living worst in memory: Survey