Paramount+ Joins Forces with English Soccer Club Arsenal as Official Partner

In a move described by the parties as groundbreaking, Paramount+ has officially partnered with English football club Arsenal. This collaboration will bring together Arsenal players, club legends, and fans to celebrate some of the streamers top series, including Landman, starring Billy Bob Thornton, Demi Moore, and Sam Elliott, and Guy Ritchies MobLand featuring Tom Hardy, Helen Mirren, and Pierce Brosnan.

The Premier League club will also collaborate with Paramount+ on a variety of social media campaigns. Fans can expect to see Paramount+ branding displayed at the stadium during mens and womens match days, including on big screens, in matchday programs, and through other fan experiences.

Arsenal legend Thierry Henry narrates a co-branded video released Friday to celebrate the launch of the partnership, titled For the Love of the Team.

Marco Nobili, Executive VP and International General Manager of Paramount+, said, Were thrilled to bring together Paramount+ and Arsenal two iconic global brands with passionate supporters. With hit series like SpongeBob, South Park, Landman, and Yellowstone, we aim to create experiences that celebrate teamwork, elevate the game, and connect fans.

Arsenals Chief Commercial Officer, Juliet Slot, added, Were excited to welcome Paramount+ to the Arsenal family. They are a world-class entertainment brand, and this partnership will help us create new ways for our supporters to engage with the club. Their creativity and investment enhance our ability to deliver exceptional experiences and support our ambition to compete for major trophies.

Future campaigns will align with major Paramount+ releases throughout the 2025-2026 season. The first campaign, marking the return of Taylor Sheridans drama Landman this November, will feature first team players in conversations with lifelong Arsenal fan and social media influencer Sharky, alongside Eberechi Eze, William Saliba, and Gabi Martinelli. Additional content themed around various Paramount+ series will highlight both mens and womens first team players.

Analysis: Paramount+ Partners with Arsenal for Groundbreaking Collaboration

The newly announced partnership between Paramount+ and Arsenal marks a significant milestone for both brands. This collaboration, described as groundbreaking, combines the global appeal of a Premier League giant with the extensive reach of a streaming platform known for its diverse content. Paramount+ is making a strategic move into sports and fandom, aiming to deepen its connection with audiences by engaging football fans in unique ways.

The alliance goes beyond traditional sponsorships. Paramount+ will bring its iconic series, including *Landman* and *MobLand*, directly to the club’s fanbase. By integrating these shows with the club's atmosphere, the partnership positions Paramount+ not just as a streaming service, but as an active participant in the Arsenal experience. Branding will be visible across multiple touchpoints, from matchdays to digital media campaigns, strengthening both Arsenal's presence and Paramount+'s visibility among football enthusiasts.

Arsenal’s involvement in this partnership is equally strategic. The club's strong, loyal fanbase offers Paramount+ a unique avenue to increase its subscriber base, while providing fans with fresh, exclusive content. The use of football legends like Thierry Henry to narrate promotional material adds credibility and excitement, making the collaboration feel more personal and deeply rooted in the Arsenal culture.

With the first campaign revolving around the return of *Landman*, the partnership already promises compelling content that blends sports with entertainment. As Paramount+ prepares to align future campaigns with major releases for the 2025-2026 season, the collaboration may set a new standard for partnerships between entertainment brands and sports clubs. The real impact, however, will lie in how both parties leverage this synergy to enhance fan engagement and create a lasting connection with a global audience.

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• Paramount+ Becomes Official Partner of English Soccer Club Arsenal