Romeo Gigli Shares His New Chapter from Marrakech's Medina

MARRAKECH, Morocco Inshallah, a local expression meaning if God wills, perfectly encapsulates the unexpected turns in the career of fashion icon Romeo Gigli. Once immersed in Milans bustling fashion world, Gigli gradually stepped back, relocating his family to North Africa during the COVID-19 pandemic and embracing a slower, more intentional lifestyle.

As the golden light washes over Marrakechs historic Medina, Gigli arrives at Black Chich, a lively Berber fusion restaurant. Wearing his signature tailored harem trousers and sporting a gray bun, he navigates the narrow, bustling streets with the ease of a longtime local, greeting merchants and cyclists along the way.

In a tucked-away corner of the Medina lies Riad Romeo, Giglis luxury boutique hotel. He personally designed much of the space, which serves as both a reflection of his fashion legacy and a canvas for his new creative endeavors in interior design. The venture into hospitality began by chance in 2005 when the family purchased an old riad intended for vacations. Eventually, they chose to make Marrakech their permanent home, redesigning the property to accommodate their five dogs and three cats.

Ive always loved architecture and design, Gigli shares. So I rebuilt the riad with strong foundations, blending tradition with modern touches. Marrakech itself captivated me from my first visit in 1967, a city alive with donkeys, bicycles, and people in traditional attire.

Guests entering Riad Romeo are greeted by a three-story mosaic fountain at its heart, designed by Gigli. The interiors feature subtle North African elements combined with contemporary accents, including lighting by Italian designer Jacopo Foggini and vibrant furnishings that mix retro and modern aesthetics. Bedrooms showcase Moroccan carved wooden beds paired with bright colors like lime green and tangerine, while tiles and mosaics celebrate local craftsmanship.

The hotels creative vision extends to limited-edition fashion pieces. Gigli and his wife, fashion veteran Lara Aragno, display a small collection of garments and ceramics crafted by local artisans. Each piece carries unique imperfections, emblematic of Moroccan artistry. While Aragno plans to gradually introduce the home decor line online, the fashion items remain a selective, exclusive offering.

Even after stepping away from fashion for over a decade, my passion hasnt faded, Gigli says. His designs, including boucl jackets, Italian cotton ensembles, and velvet dresses, emphasize movement and elegance, reflecting the designers enduring aesthetic. He plans to continue producing limited fashion collections for both men and women, preserving quality and attention to detail.

Industry insiders, including longtime collaborators, celebrate Giglis return. Ian Phin, former head print designer at Romeo Gigli, describes the new phase as a personal and artistic meditation, highlighting the designers integration of family life, craftsmanship, and design innovation in Marrakech.

Giglis journey through fashion began in New York City during the Studio 54 era and expanded in Milan with his own brand launched in 1983. Over the years, he navigated complex business challenges, including disputes and ownership changes, yet his creative vision remains undiminished.

Today, the Gigli family thrives in Marrakech, balancing hospitality, design, and fashion. Daughter Diletta pursues sustainable equestrian gear and event organization, while the couple enjoys the serene lifestyle afforded by their villa and local community. Here, you have the time to explore creativity fully, Aragno reflects, noting how Marrakechs culture of slow living has reshaped their approach to work and life.

In this tranquil setting, Riad Romeo stands as a testament to Giglis evolving journeya harmonious blend of fashion heritage, architectural innovation, and the unhurried rhythm of Moroccan life.

Author: Connor Blake