The Kardashians Are Excluding Sydney Sweeney Socially: ‘They View Her as a Major Threat’ (Exclusive)

Sydney Sweeney is rapidly emerging as one of Hollywood's most influential stars. According to BrokerChooser (via The Blast), the Euphoria actress recent American Eagle ad campaign produced a remarkable $400 million increase in the brands market value, along with a 100% spike in website traffic and a 10% rise in stock shares.

In comparison, Kim Kardashians recent collaboration with Nike through Skims only led to a modest 6% increase in the companys stock. Sources tell Globe that Kardashian, 45, and her family perceive 28-year-old Sweeney as a significant threat, prompting them to exclude her from their inner social circle.

Although Sweeney has attended numerous high-profile events, including Jeff Bezos wedding to Lauren Snchez, she was notably absent from Kris Jenners 70th birthday celebration earlier this month. According to insiders, this exclusion was deliberate.

The Kardashians must tread carefully, as they share many of the same major financial backers with Sweeney, making it risky to openly display any hostility. It is a very sensitive situation, the source explained. Everything has to be handled discreetly behind the scenes.

Socially sidelining Sweeney seems to be the chosen approach for now, while still maintaining professional diplomacy with overlapping business partners.

Author’s Analysis: Sydney Sweeney’s Rising Influence

Sydney Sweeney’s recent impact on American Eagle’s market performance underscores her growing power in Hollywood and the business world. The reported $400 million increase in brand value, along with a doubling of website traffic and a 10% rise in stock, highlights her ability to drive measurable economic results—surpassing even established figures like Kim Kardashian in comparable campaigns.

The social dynamics with the Kardashian family reflect the complexities of modern celebrity influence. Despite attending major public events, Sweeney’s deliberate exclusion from certain private celebrations suggests a strategic distancing rather than personal conflict, likely influenced by overlapping financial interests and shared backers.

From a professional perspective, both parties must balance personal rivalries with business diplomacy. Sweeney’s rise illustrates a shift in influence where emerging stars can compete with long-established names, reshaping social and commercial hierarchies in the entertainment industry.

Sources:

• The Kardashians Are Shutting Sydney Sweeney Out Socially: ‘They See Her as a Huge Threat’ (Exclusive)