The Royal Poinciana Plaza Unveils 2025 Holiday Surfboard Tree Designed by Loewe

This festive season, The Royal Poinciana Plaza continues its legacy of merging art with celebration by presenting the 2025 Surfboard Tree, crafted by the Spanish luxury brand Loewe. Bringing its artistic heritage to Palm Beach, Loewe reimagines its holiday collection through a vibrant three-dimensional installation, inspired by British illustrator Louis Wain (18601939), famously known as The Man Who Drew Cats.

For the past eight years, the Surfboard Tree has signaled the beginning of Palm Beachs holiday festivities. Esteemed designers who have contributed to this annual tradition include Assouline, Thom Browne, Iris Apfel, and Johnson Hartig of Libertine. Loewes design this year playfully references Wains imaginative world of cats, blending whimsy with the brands refined craftsmanship.

The installation reflects Wains quirky feline universe through a capsule collection featuring bags, small leather goods, accessories, and ready-to-wear items. Cat-shaped clutches echo Wains original ceramics, while other pieces reinterpret feline motifsfaces, paws, and stripesacross signature Loewe forms. Additionally, a patterned design unites multiple cat characters, expanding on Wains artistic vision. Techniques such as intarsia, embroidery, and printed designs highlight the fusion of Wains creativity with Loewes artisanal expertise.

Entering the world of Loewe means stepping into joy, playfulness, and adventure, said Samantha David, president of WS Development. That spirit perfectly complements the Royal. Bold and whimsical, the Surfboard Tree embodies the imaginative essence of Palm Beach, and we are delighted to share it with our community.

Earlier this year, Loewe launched a new boutique in the Royal Poinciana Plaza Playhouse, offering womens ready-to-wear, bags, shoes, small leather goods, soft accessories, and eyewear. The 2025 Loewe Surfboard Tree will be officially revealed during the Plazas Holiday event on Thursday from 6 p.m. to 8 p.m., and it will remain on display through January 4.

Commentary: Loewe's Surfboard Tree Brings Festive Art to Palm Beach

This year’s Surfboard Tree at The Royal Poinciana Plaza, created by Loewe, continues to strengthen the tradition of blending high art with festive celebration. The 2025 edition, inspired by British illustrator Louis Wain, delivers a playful and refined experience for Palm Beach’s holiday season. Loewe’s reinterpretation of Wain’s whimsical world of cats, merged with their signature craftsmanship, creates an immersive installation that has become a hallmark of the Plaza’s celebrations.

The Surfboard Tree, a symbol of the start of Palm Beach’s holiday festivities, not only showcases the talents of renowned designers but also strengthens Loewe’s artistic reputation. This collaboration adds a layer of whimsy to the season, capturing the imagination of visitors through intricate details like cat-shaped clutches and motifs drawn from Wain’s iconic designs. Loewe’s technical mastery in intarsia, embroidery, and prints highlights the seamless fusion of creativity and luxury.

For visitors, this festive installation isn't just about decoration but also an invitation to explore the artistry behind Loewe’s work. With the recent opening of the brand's new boutique in the Plaza, this year’s installation reflects Loewe's deepening connection to the Palm Beach community. It’s a perfect example of how art and fashion can be used to elevate the holiday spirit, adding to the vibrant culture of the region.

Ultimately, the 2025 Surfboard Tree is not only a visual treat but also a celebration of imaginative craftsmanship, reinforcing the growing role of luxury brands in shaping cultural traditions. As Palm Beach continues to embrace creative expressions in its holiday celebrations, Loewe’s contribution stands out as both a nod to artistic heritage and a bold step into the future of festive installations.

Sources:

• The Royal Poinciana Plaza Reveals 2025 Holiday Surfboard Tree Designed by Loewe

Author: Grace Ellison
Grace Ellison is a journalist focusing on environmental issues and sustainability. She has experience publishing international reports and participating in documentary projects.