Customers adored the 'fabric queen'. But with each order, her tale unraveled.

Maree O'Connor, a 6-foot-tall plus-size fashion enthusiast from Melbourne, Australia, had always struggled to find ready-to-wear clothes that fit. Sewing became her solution, allowing her to create garments that suited her perfectly. In 2024, while browsing for vibrant fabrics online, she spotted some striking designsa yellow floral and a black-and-white abstract printthat tempted her into spending $600 on three separate orders.

Months went by with no deliveries, prompting Maree to wonder if others were facing the same delays. Frustrated, she established a Facebook group in October 2024 to connect with other customers, and the response was overwhelming. Hundreds of people joined, revealing a widespread issue affecting the sewing community across continents, from China to Europe and the US.

The Designer at the Center

Nerida Hansen, a celebrated designer known for bold and distinctive prints, was at the heart of the controversy. Her brand had gained significant popularity during the pandemic, with her fabrics frequently appearing in influencer posts and earning her the title of Australias fabric queen. Collaborators like UK artist Gabriela Larios and Sarah Rowe praised her creativity and innovation.

Orders Left Unfulfilled

For Bergen Anderson in the US, the excitement turned to disappointment. She had invested over $3,300 in Hansens fabrics for her childrens clothing business, but none of the items arrived within the promised eight-week timeframe. Only vague emails about delays and holidays were sent. Anderson eventually joined Marees Facebook group and learned she was not alone. While she managed to reclaim part of her money, she was still left out of pocket by over $800.

Ms. Hansen contacted Maree, requesting the group be removed, claiming defamation. Although she offered Maree a refund, Maree refused to shut down the group, determined to expose the ongoing issues and warn others about the company's practices. The group highlighted concerns about Hansen rebranding and operating under multiple business names online.

Suppliers and Artists Speak Out

The controversy expanded to suppliers. William Shan, a Chinese fabric supplier, claimed Hansens company failed to pay $52,000 for shipments in 2022 and subsequent orders remained unpaid. Multiple artists and illustrators worldwide reported similar experiences. French designer Clmence Albertus alleged that her floral print was used in a collaboration with European retailer Verhees without permission or payment, estimating she was owed 2,000-4,000. While some artists acknowledged administrative oversights on their part, many described Hansens business practices as mismanaged and deceptive.

Official Warning and Business Shutdown

By September 2025, Victorias consumer rights agency issued a public warning after receiving over 120 complaints amounting to nearly $20,000 in lost purchases. Hansens companies had operated under multiple names, which she denied. Despite announcing plans to close her businesses and start a new career, she continued promoting sales online through various domains.

Hansen Admits Failures

Hansen admitted to making poor decisions and acknowledged financial struggles, claiming she had liquidated her original company and later fell behind with orders due to mismanagement and supplier issues. She attributed much of the backlash to Maree O'Connors Facebook group, describing it as harassment and defamation. Maree rejected these claims, stating that demanding refunds and accountability is not harassment.

O'Connors Resolve

Maree O'Connor remains committed to her sewing passion but vows never to wear Hansens designs again. She continues to advocate for those still waiting for refunds or products, determined to see Hansens businesses held accountable and justice served.

Author: Lucas Grant