Fox 2026 Upfront relocates to New York City Center

Fox Corporation has announced that its 2026 upfront presentation for advertisers will take place on May 11 at the New York City Center. The showcase will feature programming and events across Fox Sports, Fox News, Fox Entertainment, and Tubi, alongside discussions about the companys latest technological and research advancements aimed at connecting advertisers with Fox audiences.

This is shaping up to be a landmark year for Fox, especially with the highly anticipated FIFA World Cup 2026, said Jeff Collins, president of ad sales, marketing, and brand partnerships at Fox. We are excited to host advertisers at our new Upfront location in New York City Center, where we will show how brands can engage with our extensive live sports, news, entertainment content, and one of the fastest-growing streaming platforms, Tubi.

Tubi will also present its 2026 New Front on March 24 from 2 p.m. to 4 p.m. ET at Pier 59 Studios, highlighting new audience insights, advertising technology, and upcoming partnerships.

During Foxs 2025 upfront, the company reported more than $2 billion in revenue from sports programming on its core channels, excluding World Cup content, marking double-digit growth from the previous year. The news division also achieved double-digit volume increases, stronger pricing, and growth in both new and returning advertisers. Fox Entertainment saw higher sell-out rates and pricing growth, while Tubi experienced a 35% rise in upfront ad commitments. The biggest gains came from the consumer packaged goods, pharmaceutical, and financial sectors.

Fox is the latest network to finalize its upfront venue and date. Disney and NBCUniversal have scheduled their presentations for May 12 at North Javits Center and May 11 at Radio City Music Hall, respectively. Warner Bros. Discoverys linear networks unit, Discovery Global, will hold its first upfront on May 13 at Madison Square Garden, following its planned separation from Warner Bros., which will retain the studio and streaming assets. WBDs board is evaluating options including separate transactions, a combined sale, or a structure that would merge Warner Bros. and spin off Discovery Global, with multiple bids from Paramount, Netflix, and Comcast under consideration. A final decision is expected by Christmas.

Author: Harper Simmons