Fox 2026 Upfront relocates to New York City Center

Fox Corporation has announced that its 2026 upfront presentation for advertisers will take place on May 11 at the New York City Center. The showcase will feature programming and events across Fox Sports, Fox News, Fox Entertainment, and Tubi, alongside discussions about the companys latest technological and research advancements aimed at connecting advertisers with Fox audiences.

This is shaping up to be a landmark year for Fox, especially with the highly anticipated FIFA World Cup 2026, said Jeff Collins, president of ad sales, marketing, and brand partnerships at Fox. We are excited to host advertisers at our new Upfront location in New York City Center, where we will show how brands can engage with our extensive live sports, news, entertainment content, and one of the fastest-growing streaming platforms, Tubi.

Tubi will also present its 2026 New Front on March 24 from 2 p.m. to 4 p.m. ET at Pier 59 Studios, highlighting new audience insights, advertising technology, and upcoming partnerships.

During Foxs 2025 upfront, the company reported more than $2 billion in revenue from sports programming on its core channels, excluding World Cup content, marking double-digit growth from the previous year. The news division also achieved double-digit volume increases, stronger pricing, and growth in both new and returning advertisers. Fox Entertainment saw higher sell-out rates and pricing growth, while Tubi experienced a 35% rise in upfront ad commitments. The biggest gains came from the consumer packaged goods, pharmaceutical, and financial sectors.

Fox is the latest network to finalize its upfront venue and date. Disney and NBCUniversal have scheduled their presentations for May 12 at North Javits Center and May 11 at Radio City Music Hall, respectively. Warner Bros. Discoverys linear networks unit, Discovery Global, will hold its first upfront on May 13 at Madison Square Garden, following its planned separation from Warner Bros., which will retain the studio and streaming assets. WBDs board is evaluating options including separate transactions, a combined sale, or a structure that would merge Warner Bros. and spin off Discovery Global, with multiple bids from Paramount, Netflix, and Comcast under consideration. A final decision is expected by Christmas.

Analysis: Fox Corporation's 2026 Upfront Presentation

Fox Corporation has outlined its plans for the 2026 upfront presentation, set to take place on May 11 at the New York City Center. This annual event is expected to be a significant milestone, showcasing Fox's programming across various sectors, including Fox Sports, Fox News, Fox Entertainment, and Tubi. The company’s efforts to blend traditional broadcast with new streaming services highlight its strategy to engage a broader advertiser base.

One of the key highlights of the presentation will be the emphasis on the upcoming FIFA World Cup 2026, a global event expected to draw substantial advertising interest. With sports programming continuing to drive revenue growth, Fox's emphasis on live content and new technological advancements, particularly through Tubi, reflects the ongoing shift towards digital and streaming platforms.

As Fox gears up for its 2026 upfront, the company is also positioning Tubi as a key player in its advertising ecosystem. With a 35% increase in upfront ad commitments last year, Tubi’s growing audience and advertising technology are expected to be major selling points. Fox’s ability to cater to both traditional TV audiences and the rapidly growing streaming sector presents a compelling case for advertisers looking for cross-platform reach.

In the broader context, Fox’s decision to hold its upfront event alongside other major networks like Disney and NBCUniversal shows the competitive nature of the advertising space. With the media landscape evolving and multiple strategic shifts from major players, the 2026 upfronts are shaping up to be pivotal in setting the direction for the advertising industry in the years to come.

Sources:

• Fox 2026 Upfront Moves to New York City Center