Key Takeaways from Ventana Sur 2025: Exploring South American Genre and the 'Bowfinger Method'

BUENOS AIRES Ventana Sur, Latin Americas largest film and television marketplace, wrapped up on December 5 at the stunning Palacio de Libertad in Buenos Aires, drawing roughly 3,200 attendees. The event showcased the regions energetic creative talent while highlighting the ongoing challenges facing the global film and TV industry.

Industry Headlines

The major global buzz came from Netflixs acquisition of Warner Bros for $82.7 billion. Though not directly related to Ventana Sur, it sparked discussions about the potential constraints this consolidation could place on the independent international market. Analysts warned that the merger could prioritize in-house production over independent content.

Genre Films Gain Momentum

Exciting genre productions dominated attention. Projects ranging from Gustavo Hernndezs sophisticated genre-blend El Susurro, Colombias mystic epic The Awakening, to Argentinas noir thriller The Reborn secured deals across multiple markets. Additionally, Argentine label Del Toro Films confirmed co-production on Colombian horror thriller Ill Keep My Mouth Shut (No Dir Nada), highlighting the continued international appetite for genre content.

Latin American Animation Breakthroughs

The Ibermedia Next initiative, launched by Spains ICAA, showcased 43 innovative animation projects using new technologies like Blender. These shorts, pilots, and potential feature films demonstrated how combining 3D, 2D, stop-motion, and live-action techniques can yield visually stunning results. Producers credited the program with greatly expanding their creative possibilities.

Despite the creative strides, Latin American animation faces market pressures similar to those affecting Europe and the U.S., with reduced broadcaster and streaming acquisitions. Platforms such as Disney+ have limited local programming for family content, leaving regional studios to compete globally under tighter conditions.

Buzz-Worthy Titles

Some of the standout films generating strong industry interest included:

• Latido Films The Whisper, The Awakening, and The Reborn
• Sofa Quirs Awaiting Birds, winner in Primer Corte
• Brazilian animated feature Utopia, noted for its striking visuals
• Gods Favorite Girl, attracting Woo Films as a co-producer and receiving a major award
• I Need to Be Loved and Heads or Tails?, securing key international sales

Several deals were finalized during the market, with around 30 additional sales expected in the weeks following Ventana Sur.

Shifts in Distribution and AVOD

Market discussions emphasized declining traditional sales values, prompting international agents to explore AVOD (ad-supported streaming) as a growing alternative. Platforms are increasingly interested in non-exclusive worldwide AVOD rights, reflecting changing consumer habits where free access is the norm.

The Bowfinger Method

Spanish producer Mara Luisa Gutierrez presented the Bowfinger Method, a strategic approach to production and release timing. By making rapid decisions with limited information, her team successfully launched films like Father There is Only One 2 during pandemic theater closures, achieving significant box office returns and supporting cinemas.

Why Ventana Sur Matters

Despite market challenges, the event remains a key platform for Latin American sales agents and producers. Face-to-face interactions, project scouting, and co-production discussions were cited as invaluable by industry participants. Many agents use Ventana Sur to secure future projects and establish international partnerships.

Notable Deals and Projects

• Mexican company Sin Sentido Films will remake Perus Muerto de Risa
• Argentinas Del Toro Films will co-produce Ill Keep My Mouth Shut with top Colombian talent
• Brazilian animation Utopia expanded voice cast with Rejane Faria and Matamba Joaquim
• Jinga Pictures closed an eight-title Latin American deal with Encripta, including horror, action, and comedy titles
• Co-productions for series like The Paradise explored historical and political themes, including the impact of cocaine in Latin America

Ventana Sur 2025 confirmed its role as an essential meeting point for Latin American filmmakers, international buyers, and emerging talent, fostering deals and partnerships that will shape the regions audiovisual landscape for years to come.

Author: Ava Mitchell