Twitch personality QTCinderella regrets starting her streaming career

Popular Twitch content creator QTCinderella has revealed she might have been "happier" if she had chosen a different path instead of pursuing a career in streaming. Blaire, 31, who keeps her last name private, gained recognition for her live gaming and cooking streams, attracting over 1.2 million followers.

In 2021, she launched the annual Streamer Awards, which will be broadcast online this Saturday. Despite feeling "extremely fortunate" for her success, Blaire admitted to the BBC that the pressures of her roleranging from constant public scrutiny to safety concernsoften overshadow the enjoyment of her work.

"If I could go back and avoid some of the experiences I've had because of this career, I believe I would be happier overall," she said. "If I could whisper to my younger self, I would say, dont do it."

Throughout 2025, safety concerns for female content creators have been increasingly highlighted. In March, three U.S.-based Twitch streamersCinna, Valkyrae, and Emirufaced death threats during a marathon streaming event. Later, at TwitchCon in October, a man attempted to kiss Emiru without consent, with on-site security intervening only after significant delay, an issue Twitch publicly addressed.

Blaire herself has experienced harassment since rising to online prominence. "I could open my Instagram DMs and find hundreds of threatening messages," she stated. In 2021, she reportedly spent over $2,000 monthly to remove manipulated photos of herself online. By January 2023, she discovered deepfake pornographic content using her likeness alongside other popular female streamers.

Earlier this year, she opened a craft store in Los Angeles but rarely visits it due to unwanted attention. "I thought it would be fun, but men showing up looking for me made it unsafe," she explained. "I cant put my staff at risk."

Despite the challenges, Blaire remains committed to fostering a positive community through the Streamer Awards. The ceremony honors creators across categories such as Gamer of the Year and Best Community, with nominees for Streamer of the Year including Kai Cenat, who has 20 million followers. Winners are chosen through a combination of 70% fan votes and 30% industry panel decisions.

In November, Blaire faced backlash from viewers accusing her of excluding certain popular streamers from award categories due to controversy, a claim she denied. Clips of her emotional responses circulated online, highlighting the pressures of managing community expectations. "As a human, you just want to be understood," she said.

Despite the difficulties, Blaire emphasizes the importance of connection and reducing toxicity in online spaces. "Bringing people together is crucial. For one night a year, the negativity is silent," she noted, reflecting on her motivation for establishing the awards.

Author: Grace Ellison