Exclusive: Dior to Transform Selfridges' Corner Shop with Pieces from Jonathan Anderson's New Collections

Dior is celebrating the debut of Jonathan Andersons collections by taking over The Corner Shop at Selfridges, blending mens and womens fashion in a unique, immersive setup inspired by the brands historical archives. This special installation will run from January 8 to February 28, 2026, marking the first occasion that Diors menswear and womenswear are showcased together so intimately within the shop.

The interior design draws inspiration from Diors heritage, creatively reimagining the original Colifichets boutique boxes. These gray boxes, reminiscent of Diors flagship at 30 Avenue Montaigne, are arranged in towering totem-like structures and archways. The display emphasizes gifting, featuring accessories such as Dior Book Tote bags adorned with embroidered motifs referencing literary classics from the 18th to 20th centuries, including titles like Dracula, Ulysses, and Les Liaisons Dangereuses. A personalization service allows visitors to add initials to Dior bookmarks and notebooks.

Mens items include updated Dior Oblique leather goods, Roadie and Saltwind sneakers, Archie and Heir loafers, and a selection of ties, caps, and other pieces from the summer 2026 collection. Womenswear highlights include the lucky clover motif featured on T-shirts, denim, and a Lady Dior bag variation, alongside the Cigale bag, Mdaillon belts, Initials pumps, and bag charmsall from the spring 2026 collection.

This Corner Shop event signals Diors return to Selfridges. The brands previous activation was in summer 2021, when a Dioriviera pop-up and rooftop restaurant takeover showcased the seasonal toile de Jouy print. Even the cocktail menu paid homage to Diors legacy, with drinks named JAdior Selfridges and Lady Dior.

Author’s Commentary: Dior Merges Heritage and Modernity at Selfridges

Dior’s latest activation at Selfridges represents a bold fusion of menswear and womenswear, curated under Jonathan Anderson’s creative direction. By transforming The Corner Shop into an immersive space inspired by the brand’s historical archives, Dior emphasizes both its legacy and contemporary relevance.

The design choice—stacked gray “Colifichets” boxes evoking the flagship at 30 Avenue Montaigne—highlights gifting and personalization, bridging fashion with literary and cultural references. This approach underlines Dior’s strategy of creating experiential retail moments that go beyond traditional shopping.

Showcasing summer 2026 menswear alongside spring 2026 womenswear in a single space marks a rare integration, signaling Dior’s intent to blur the boundaries between its collections. From Oblique leather goods to Lady Dior variations and literary-themed accessories, the display reinforces craftsmanship while appealing to both collectors and first-time visitors.

Returning to Selfridges for the first time since 2021, Dior leverages past successes—like the Dioriviera pop-up—to maintain brand visibility and consumer engagement. This event demonstrates that luxury fashion can simultaneously honor tradition, innovate in presentation, and offer interactive experiences that resonate with a broad audience.

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• EXCLUSIVE: Dior Will Take Over Selfridges’ Corner Shop, Filling It With Pieces From Jonathan Anderson’s New Collections