Jimmy John's utilizes Spotify Wrapped for promotional giveaway

Spotify Wrapped, the annual personalized recap of listening habits, debuted this Wednesday, and Jimmy Johns has launched a promotional campaign around it. The sandwich chains Wrap Exchange encourages fans to share their Spotify Wrapped results by sending a direct message to @jimmyjohns on Instagram. Participants receive a promo code for a complimentary wrap, available to the first 20,225 entrants.

This initiative comes as restaurant chains nationwide face challenges in attracting foot traffic and appealing to younger audiences. Limited-service brands like Jimmy Johns have been particularly impacted recently by budget-conscious consumers reducing discretionary spending.

Other food brands have similarly leveraged cultural moments for marketing. For instance, Panera Bread introduced a Loaf Story Meal following Taylor Swifts comment on her love of sourdough, while Burger King rolled out a themed menu for The SpongeBob Movie: Search for SquarePants. McDonalds also celebrated Disneylands 70th anniversary with a special Happy Meal offering.

Jimmy Johns, a private subsidiary of Atlanta-based Inspire Brands, does not release detailed sales data publicly. However, Technomic Ignite reports indicated that the chain was performing steadily in 2024, with sales expected to increase by 1.5% and unit growth projected at 1.1%.

Author: Natalie Monroe