Post Malone Dominates Super Bowl Weekend with Free Bud Light Concert

Bud Light is setting the stage for an unforgettable Super Bowl LX weekend with a special music event featuring one of todays biggest stars. The NFLs Official Beer Sponsor is partnering once again with Post Malone for a one-night-only performance titled Bud Light Presents Post Malone & Buddies, scheduled for Friday, February 6, 2026, in San Francisco ahead of the championship game.

The concert will showcase a mix of Post Malones latest chart-toppers alongside fan-favorite hits, offering fans aged 21+ a rare opportunity to see the multi-platinum, GRAMMY-nominated artist in an intimate setting. Best of all, tickets are free for those who secure them.

How to Get Free Tickets

Starting December 4, fans 21 and older can enter for a chance to attend by either commenting #PostyBL2026 or sending a direct message on Bud Lights dedicated Instagram or Facebook posts. Winners will receive details on how to access the exclusive event.

This San Francisco show marks Post Malones return to the Bud Light stage following last years acclaimed performance in New Orleans during Super Bowl LIX weekend. Reflecting on the collaboration, Post Malone said, Getting back on the Bud Light stage during Super Bowl weekend feels like coming home. Weve got something really special planned this year!

Bud Light Promises an Unforgettable Experience

Todd Allen, Bud Lights SVP of Marketing, emphasized the brands commitment to creating memorable fan experiences. As the Official Beer Sponsor of the NFL, Bud Light knows the excitement Super Bowl weekend brings. Were thrilled to reunite with Posty for what will be one of the most electrifying performances of the weekend, he said.

The concert aligns with Bud Lights ongoing efforts to connect fans with top artists. Earlier in 2025, the brand welcomed rising country star Dasha to the Bud Light family, expanding its music presence beyond major festival appearances.

Post Malones Super Bowl Legacy

Post Malone has become a familiar face on Super Bowl weekends. He made his debut in 2024 at Super Bowl LVIII in Las Vegas with a celebrated performance of America the Beautiful and returned the following year for Super Bowl LIXs YouTube Tailgate Concert, streaming live to millions. These appearances have become fan favorites, cementing his role as a staple of Super Bowl festivities.

Dallas Cowboys Connection

While the teams competing in Super Bowl LX are yet to be announced, excitement is already building around Post Malones favorite team, the Dallas Cowboys. A lifelong fan, he has proudly showcased his support both onstage and during events such as the Dallas Cowboys Halftime Show this past Thanksgiving.

Regardless of which teams play in February, if the Cowboys make it to the championship, Post Malones presence at Levis Stadium will add a personal touch to the Bud Light concert, making the event feel even more like a homecoming.

Celebrating a Decade with Bud Light

Bud Light Presents Post Malone & Buddies promises a high-energy, relaxed performance blending Post Malones hits with new releases in a setting smaller than his typical arena shows. This event also marks nearly 10 years of collaboration between the artist and Bud Light through campaigns, performances, and fan experiences.

For more information and updates on the concert and Super Bowl LX activities, fans can visit BudLight.com/PostyBL2026 and follow Bud Light on social media.

Author: Logan Reeves