India's JioStar CEO Aims for Global Content Dominance with 760 Million TV Viewers

Indias entertainment sector is expanding at a remarkable pace, creating massive opportunities for leading companies. JioStar, the nations largest media conglomerate, now reaches over 760 million television viewers each month, while its digital service, JioHotstar, boasts 400 million active users, according to CEO Kevin Vaz.

Speaking at the Asia TV Forum and Market in Singapore, Vaz highlighted how Indias young population and robust digital infrastructure are positioning the country as a global content powerhouse capable of influencing storytelling worldwide. In his keynote, titled Powering the Next Wave of a Billion Imaginations, he shared JioStars mission to deliver stories for every Indian, every day, on every screen.

Vaz underscored that Indias 1.4 billion citizens, with a median age of 29, represent one of the worlds most vibrant and youthful audiences. Combined with growing connectivity, this demographic is reshaping both content creation and consumption.

The scale of Indias entertainment market is staggering: 900 million television viewers, 900 million internet users, 500 million social media users, and over 85 million connected TV households consuming content in 22 official languages and more than 1,500 dialects. India produces more than 200,000 hours of television programming, 1,800 films, and over 400 web series annually, rivaling any global production market.

JioStar commands a 35% share of the television market, offering over 90 channels in 10 languages, with five shows regularly ranking in the top ten across genres. JioHotstar has surpassed one billion downloads on the Google Play Store, while JioStars combined entertainment and sports content now reaches 99% of Indias connected TV audience.

Sports remain a key growth driver, with Vaz describing JioStar as the undisputed home of sports in India. Looking forward, the company aims not only to distribute content but to create a global imagination ecosystem where technology, data, culture, and creativity redefine storytelling and audience experiences.

Author: Sophia Brooks