Asia's Animation Industry Thrives with 'Jumbo,' Malaysia and Korea Leading the Way – JAFF Market

At a panel during the JAFF Market, prominent creators from Indonesia, Malaysia, and South Korea highlighted the rapid evolution of Asian animation, fueled by hits such as Visinemas Jumbo, Malaysias growing focus on teen-centered storytelling, and Koreas expanding international reach. Panelists emphasized that the region now requires greater scale, investment, and streamlined distribution to satisfy the rising appetite for high-quality animated content.

Visinemas Jumbo Shapes the Future of Indonesian Animation

Indonesias animation industry, still relatively young, is gaining momentum thanks to productions like Jumbo, which has screened in over 40 countries and achieved record-breaking box office results in Southeast Asia. Anggia Kharisma, Chief Content Officer at Visinema, noted that the films production involved more than 420 people and has opened new avenues for Indonesian cinema. We are exploring fresh methods for creating content aimed at children and families, she said. The goal is not to dictate how children should feel but to tell stories that support their growth.

Kharisma also pointed out that Indonesian digital content is currently fragmented and unfiltered. Creating meaningful and inspiring stories requires a conscious effort to connect audiences with narratives that matter. She emphasized that Jumbo took nearly seven years to produce, underlining the need for strong ecosystem support from investors and distribution partners who believe in the stories themselves.

Malaysia Expands Teen-Oriented Storytelling

In Malaysia, animation has evolved to address topics suited for audiences aged 13 and up. Marketing companies have helped explore diverse narratives, from slice-of-life neighborhood tales like Upin & Ipin to series such as Boboi Boy and Ejen Ali, which tackle complex themes including grief. Ahmad Izham Omar of Komet Production described the upcoming animated comedy Kisah Bawah Tanah as offering a fresh perspective, giving viewers a sense of stepping into adulthood.

South Korea Sets Sights on Global Audiences

In South Korea, large-scale productions are gaining prominence. Suh Young-joo, CEO of Finecut, highlighted the ambitious $20 million project Red Shoes and the Seven Dwarves. Korean animators face various challenges but are now creating content for a broader, international audience. Understanding the global market helps domestic creators gauge what their projects need to compete on a worldwide stage.

Across the region, the consensus among creators is clear: Asian animation is entering a period of accelerated growth, but to fully capitalize on this momentum, substantial investment, larger-scale operations, and efficient distribution channels are essential.

Author: Sophia Brooks