CAA Welcomes Greg Goodfried as Agent in Creators Division

Greg Goodfried, a seasoned professional in digital entertainment who has collaborated with Charli DAmelio, Jennifer Lopez, and Bethany Frankel, has been appointed as an agent in the Creators division at CAA. In his new role, he will represent digital influencers, podcasters, and other emerging talent navigating social media, mobile platforms, and various content formats.

Goodfried will also help develop digital strategies for CAA clients across multiple areas, including film, music, television, and sports.

Previously, Goodfried founded DamGood Management in 2023 after serving as president of DAmelio Family Enterprises and working as an agent in UTAs digital media department. He also co-founded EQAL, a digital content studio that created online publishing and video campaigns for consumer brands and artists, such as Lauren Conrad. EQAL was later acquired by Everyday Health, a Ziff Davis company, in 2013.

Few individuals have driven innovation in the digital and creator space as consistently as Greg, said Brett Weinstein, head of CAA Creators and a senior member of the agency. Ive had the privilege of working alongside Greg for over 20 years, and I look forward to seeing his entrepreneurial vision and expertise create new opportunities for our clients and partners.

Jamie Guggenheim, formerly a manager at DamGood Management, will join Goodfried at CAA Creators as an agent. The division provides sales, advisory services, and corporate development support, working with digital video and audio creators, marketers, corporations, and investors.

CAA Creators represents top creators including Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas, and Liza Koshy. Over the past year, the division has also signed Dhar Mann, Jesser & Bucketsquad, Rhett & Link of Mythical Entertainment, Deestroying, and Airrack, among others.

Author: Sophia Brooks