Meghan Markle Defeated by Gwyneth Paltrow in Traffic Dispute — Report

Meghan Markles lifestyle site, As Ever, and Gwyneth Paltrows brand, Goop, have been compared once again in terms of online popularity. According to a report by Similarweb, As Ever recorded approximately 196,831 visits in October, while Goop attracted over 812,462 visits during the same period. This shows that Goops traffic was more than four times higher than Markles platform.

Despite the disparity in visitor numbers, As Ever outperformed Goop in engagement. The website had a lower bounce rate, suggesting that visitors spent more time exploring Markles content than Paltrows.

Brand Backgrounds

As Ever was launched by Meghan Markle in April 2025, focusing on gardening, artisanal foods, and intentional living. In contrast, Goop was founded by Gwyneth Paltrow in September 2008 and offers content and products related to fashion, beauty, and wellness. Goop also features a Netflix docuseries and a podcast, further extending its reach.

Comparisons and Analysis

Since both brands are lifestyle-focused and led by high-profile women, comparisons are frequent. Reports indicate that Goops traffic exceeds As Evers by more than fourfold. However, data also shows that As Ever keeps visitors engaged longer, thanks to a lower bounce rate.

While the traffic gap might seem like a setback for Markle, insiders told Newsweek that the brand is progressing well. Theres still room for growth, but its going very well. As Ever is starting to find its stride, the source said.

Sales at As Ever reportedly rose in November, boosted by holiday discounts on many products, indicating positive momentum for Markles venture.

Author: Sophia Brooks