Boggi Milano Chosen as FIFA World Cup's Official Formalwear Partner

Italian menswear label Boggi Milano has secured a four-year deal as the official formalwear partner and licensee for the FIFA World Cup 2026 and the FIFA Womens World Cup 2027. Under this agreement, Boggi Milano will provide formal attire for all FIFA staff, including board members, offering outfits for both men and women along with matching accessories.

As part of the collaboration, Boggi Milano will launch a special licensed capsule collection inspired by the FIFA World Cups, which will be available in stores, online, and in selected international markets. Claudio Zaccardi, CEO of Boggi Milano, stated that this partnership allows the brand "to showcase our vision of a modern, inclusive, and international style to a worldwide audience for the first time."

FIFAs Chief Business Officer, Romy Gai, commented, "Boggi Milano and FIFA share a dedication to excellence, innovation, and global impact. Together, we aim to enhance how our teams present themselves globally while creating valuable experiences for fans, partners, and stakeholders."

The initiative will officially begin on December 5, coinciding with the FIFA World Cup 2026 final draw in Washington, where teams will discover their opponents and their path to the final, scheduled for July 19 at MetLife Stadium in East Rutherford, New Jersey. The partnership will continue through the conclusion of the FIFA Womens World Cup 2027.

Throughout this period, Boggi Milano, which operates 290 stores across more than 60 countries, plans to intertwine fashion, sport, and culture through exclusive campaigns, in-store experiences, and special projects celebrating the iconic moments of the tournaments.

Author: Chloe Ramirez